Mark Hicks BA Hons, MSc, PG Dipl Neuro, C.Psychol, AFBPS

Contact

markhicks@blueyonder.co.uk

Professional Profile – Experience Strategist and Design Leader

  • • A digital product and service strategist and leader with a track record in defining and delivering world-class digital products and services
  • • Great communicator
  • • Skilled at leading distributed experience design, innovation & product teams
  • • Commercially focused with strong interpersonal, analytical and numerical skills
  • • Expert at creating and managing digital strategy and integrating insight within products
  • • Extensive multi-sector experience
  • • Comfortable working across functional boundaries, at board level, independently or within multidisciplinary teams

2013 – cxpartners, FS Experience Strategy Director Bristol

Clients include: Co-Operative Bank, Nationwide Building Society, Barclays Bank, Triodos Bank, Zurich Life, QBE, Invesco-Perpetual, RAC, Hargreaves Lansdown, Blue-Bay, Allstate, Visa, CapPlus, DotProject.

2012 -13 Nomensa Director UXD Bristol

2008-2011 Vodafone Principal UX Manager London

2008 Various Independent Consultant UK/DE

2006-2007 Nokia Music Head of Product Bristol

2004-2006 OD2 Product Director Bristol

2001-2004 Sapient Senior UX Manager London

1999-2001 SEA Human Factors Team Leader Bristol

1986-1999 Multi-Sector Design Consultant UK/FR Mark Hicks

Recent Strategic N4P Consultancy

2018 Working with CapPlus to identify opportunities for customer-centred change to transform Kazakhstan based MFI Asian Credit Funds business.

2019 Working with the DotProject to deliver training to UK charities wishing to centre their business around their service user needs.

2019 Delivered a series of two webinairs outlining the strategic value of human centred design for financial institutions in emerging markets to a global audience of financial institutions.

Academic Qualifications

PG Diploma Applied Neuropsych (Merit) Bristol University Awarded 2015

MSc HCI/Applied Psychology Cranfield University Awarded 1986

BA (Hons) 2(i) Psychology Middlesex University Awarded 1985

Professional Qualifications

Chartered Psychologist British Psychological Society Awarded 1989

Associate Fellow British Psychological Society Awarded 1992

Registered Member UK Ergonomics & HF Society Awarded 1999

Higher Education

Bristol University (Part Time) (Appl NeuroPsych) 2013-2015 PG Dipl (Merit)

Cranfield Institute of Technology (HCI/Psychology) 1985 – 1986 MSc

Middlesex Polytechnic (Psychology) 1981 – 1985 BA (Hons) 2(1)

Career Summary

  • • Leading teams in the definition, design and delivery of useful, usable and compelling digital products and services that can transform business
  • • A strategic thinker experienced in leading global product and experience design teams
  • • Well practiced in communicating the business value of design and digital internally and externally
  • • Expert in the domain skills expected of a senior digital experience design professional as well as those of a service and product strategist working at senior levels
  • • Multi-sector experience including e-commerce, telecommunications, finance & banking, retail, aerospace, transport, military, health and travel
  • • Familiar with the challenges and opportunities inherent to corporate and agency cultures