| Gavin Krugel |
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Senior Associate and Managing Director of TroyTyla Inc. Gavin Krugel has 12 years of extensive experience in the payment solutions and banking products field. He has helped develop, implement and manage several successful payment products and solutions. Gavin started his career at Standard Bank in 1995, where he learnt the payment card business. He left the group as part of an outsourcing deal to work for EDS, a multinational solutions company, as a business analyst. In 1997 he undertook a project at Investec Private Bank to develop and implement their card division and first card product, the Investec Private Bank Gold Card. Thereafter he joined Absa Bank Limited, South Africa’s largest financial institution, as Group Business Manager Debit Cards. In this position he was accountable for the running of Absa’s Debit card business and ensuring growth in product and revenue. Gavin joined MasterCard International in 2000 with a view to broaden his international experience. He was responsible for developing new and innovative payment solutions for the South African market. Mobile-Commerce was one of these initiatives. Gavin led the financial institutions and Cellular Network Operators to agree on a standard for Mobile Commerce through the SAWPG (South African Wireless Payments Group). Once standardised, Gavin developed a strategy with MasterCard’s Global Mobile Commerce Group on extending the payments franchise to the mobile phone. This strategy led to him finding the appropriate vendor (Cointel-Simplus) to roll out and manage the strategy for MasterCard. Gavin Joined Cointel-Simplus as a General Manager in October 2002 with a view to manage the South African Mobile Commerce Strategy as well as to expand the Simplus Mobile Commerce Platform into other regions in the world. Gavin was appointed Chief e-Business Officer of Cointel in June 2003. Cointel and the Simplus brand are jointly the largest m-commerce business in South Africa with a processed value exceeding US$350Million per annum with exponential growth forecasted for subsequent years. Gavin has since founded TroyTyla Inc, a technology distribution and consulting services house. Gavin’s focus is on advising associations, financial institutions, governments, donor/funding organisations, and telco’s, on extending the payments franchise to new product, channel, and customer and to the unbanked. Gavin advises organisations, such as MasterCard Worldwide, Visa International, several donor organisations and several banks, on payments strategies, systems and products. He is seen as an industry expert on global payment systems and the products that drive them. He has specialised in extending the payment franchise to mobile for the past 5 years. Gavin has a global network of contacts and associates that span vendor, associations, financial institutions and other advisers. This network supports him in establishing standards, bench marks, new product innovation, and providing accurate statistical data. Gavin is currently completing his Masters Degree at the Management College of Southern Africa. GOOGLE KEY REFERENCE WORD: Gavin+Krugel STRENGTHS:
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